Little Caesars® First-Ever ‘Big Game’ Ad Features Delivery with Savings of $5 or More Vs. Competition

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Rainn Wilson Stars in Humorous, High-Octane New Campaign

The big game just got a little bigger. While athletes look to deliver on the field, frenzied fans who don’t want to miss a minute of the action can now get delivery from Little Caesars. Little Caesars new delivery service brings much needed affordability to delivered pizza. In fact, customers save $5 or more, over other national chains, on delivered pizza from Little Caesars* The Detroit-based fan favorite, consistently ranked best value in the industry, will be highlighting its seamless new delivery service in a dynamic 30-second spot featuring actor Rainn Wilson. Viewers from Scranton to San Diego can catch the ad during the third quarter of the game on Sunday, Feb. 2.

“It’s only fitting to use the world’s biggest stage to debut the biggest value in pizza delivery,” said David Scrivano, President & CEO for Little Caesars. “We’ve taken all of the things customers love about Little Caesars: exceptional value, quality and convenience, and rolled them into our new delivery service.”

The ad concept conveys that “America’s Best Value. Delivered,” is the best thing since sliced bread. For those clamoring for a teaser, the highly-anticipated spot features actor and comedian Rainn Wilson of “The Office” fame at his unpredictable best. Whether you love football, pizza or both, the ad is sure to keep folks in their seats, featuring the humor and playfulness that has long been quintessentially Little Caesars.

Enjoy the great plays. Enjoy the great pizza.

“We’re excited to bring Little Caesars to such an iconic stage for the first time,” said Jeff Klein, Senior Vice President of Global Marketing at Little Caesars. “And we can’t wait to introduce our new delivery service to the country in a really massive way.”

Get a sneak peek of this entertaining campaign on the Little Caesars Pizza YouTube channel.