Exclusive partnership with global sportsbook — the first for a Major League Baseball team — primed to bring new energy and excitement at Tigers games
The Detroit Tigers have entered into a multi-year partnership with PointsBet, a premier global sportsbook operator. The agreement, which will begin with the upcoming 2020 Tigers season, seeks to enhance fan engagement and game-day excitement in and around Comerica Park with access to unique experiences, content, promotions and more.
This partnership marks the first for any Major League Baseball (MLB) franchise following Michigan’s legalization of sports betting in 2019.
“We are thrilled to welcome PointsBet as a gaming partner of the Detroit Tigers,” said Chris Granger, Group President, Sports & Entertainment, Ilitch Holdings, Inc. “Our incredible fans will love the unique experiences and innovative offerings that PointsBet’s personalized platform provides. We look forward to the fan-friendly enhancements this will bring to the game-day experience in and around Comerica Park for years to come.”
Originally founded in Australia, PointsBet made its U.S. debut in January 2019. It features an easy-to-use app, providing bettors with fast and seamless access to the most markets for wagering in the world, powered by its proprietary technology. PointsBet is the only U.S. provider of the revolutionary PointsBetting product, which rewards players with more money the more correct their wagers are.
As part of the multi-year deal, PointsBet will have television broadcast-visible branding at Comerica Park and will be featured on the Detroit Tigers Radio Network. PointsBet will also have a sponsored presence on the Tigers’ digital platforms and be regularly featured on The Word on Woodward, a twice-weekly fan-favorite live streaming show that airs on the club’s channel. PointsBet will also be integrated into The District Detroit app and the MLB Ballpark app.
For more information on the Tigers’ 2020 season, visit DetroitTigers.com.