“Sliced Bread, Inc.” CEO Rainn Wilson is No Match for Little Caesars
New Delivery with Savings of $5 or More vs. Competition
Little Caesars new delivery service brings everything customers love about Little Caesars to your door: extreme value, quality and convenience. The innovative new delivery service, with savings of $5 or more over the competition, will be the focal point of the Detroit-based company’s first-ever commercial during the Big Game, airing in the third quarter of the game.
The high-octane spot depicts Rainn Wilson as the embattled CEO of “Sliced Bread, Inc.” He implodes in the wake of Little Caesars announcing delivery of their delicious pizzas and extreme value directly to front doors across America. And just like Little Caesars Pizza, the spot delivers.
Rainn Wilson is best known for his portrayal of Dwight Schrute on the iconic series “The Office.” The spot depicts his center of power crumbling, as the simple act of delivering a pizza unleashes a frenetic whirlwind of chaos at the headquarters of his “Sliced Bread, Inc.” empire. It culminates in comedic anarchy — equal parts disaster film and slapstick at its finest.
As a bonus, Little Caesars is offering viewers a chance to score a free lunch at participating Little Caesars restaurants on Feb. 17. If Little Caesars ad wins USA TODAY’s Ad Meter, the company will give away one free HOT-N-READY Lunch Combo® to every family who visits a participating store between 11:30 a.m. and 1 p.m. (local time) on Feb. 17 and mentions this offer at the check-out counter. Simply sign up at Admeter.usatoday.com and rank the ad no. 1 before 1 a.m. immediately following the Big Game. If the ad ends up at no. 1, you end up with free pizza!