The National Hockey League and Little Caesars have entered a new North American partnership, making Little Caesars the official pizza restaurant of the NHL. The agreement begins immediately and runs through the 2020-2021 season.
“Little Caesars is an enormous global restaurant chain with deep ties to our sport, both at the Club level with the Detroit Red Wings as well as through its long-standing youth hockey involvement in Michigan,” said Kyle McMann, NHL Senior Vice President, North American Business Development & Global Partnerships. “We are thrilled to welcome this iconic brand to the NHL family, and are excited to share and build new programming to deepen Little Caesars connection to fans across North America.”
The agreement offers Little Caesars an array of exclusive marketing rights and designations that will connect the brand with the NHL and its events. Fans will see the Little Caesars brand displayed in a corner in-ice ad position during every game of the 2020 Stanley Cup® Qualifiers™ and 2020 Stanley Cup® Playoffs, as well as all exhibition games.
“As we continue to add stores and customers across the globe, our partnership with the NHL will connect us with millions of consumers around the world in a new way,” said Dave Scrivano, president and CEO of Little Caesars. “The Little Caesars brand has had a deep relationship with the incredible sport of hockey for a long time, and we’re thrilled to take our love of the game to the next level.”
Little Caesars has a proud and well-established affiliation with hockey. Mike and Marian Ilitch, the founders of Little Caesars, purchased the Detroit Red Wings in 1982 and began sponsorship of amateur hockey in 1968. Little Caesars AAA Hockey is one of the most recognized and respected organizations in amateur travel hockey with numerous national championships, and a strong track record of placing players in the NHL.