This Halloween, Little Caesars has a fun way for customers to connect with their favorite pizza chain and its famous mascot. Pizza lovers who use a new spooky Instagram filter and post to their account tagging @LittleCaesars and using the hashtags #SummonLittleCaesar and #Promotion will receive a free 2-liter of any Pepsi® product with an online Little Caesars pizza purchase.*

There’s just one trick to this treat – Instagram users must say, “Pizza! Pizza! … Pizza!” to summon Little Caesar to their phone.

“We are always looking for creative ways to engage with our passionate customers, and an Instagram filter that lets them interact with our Little Caesar mascot allows us to do just that,” said Jamie Pescia, Little Caesars creative director. “The added bonus is that by paying homage to his famous catch phrase, customers get a special Halloween treat.”

While this particular Instagram filter is new for Little Caesars, innovation is not – for decades, the family-owned company has been inventive when it comes to serving customers, including the introduction of the HOT-N-READY, the Little Caesars Pizza Portal and pizza-ordering app.