Local black-owned businesses will sell their food and beverage offerings as part of an ongoing series during Tigers homestands at Comerica Park this summer.
Joining the roster recently was Shell Shock’d Tacos, founded in Detroit by local entrepreneurs Cedric Andrews and Danielle “Margo Moon” Bigham. Shell Shock’d Tacos brings craveable tacos, nachos, elote and more to hungry Tigers fans.
“It’s a dream come true for us to be at Comerica Park,” said Moon, as she served fans. “We are so grateful for the opportunity. Everything has gone smoothly, and the fans are really enjoying our tacos. They have made this feel like home!”
Andrews and Moon dreamed up Shell Shock’d during the pandemic and opened on a small scale as a pop-up in 2021. From there, Andrew and Moon partnered with local TikTok food influencer @detroitdar and saw their brand awareness skyrocket, taking them from the one weekly pop-up to more than 70 pop-ups in the summer months. Shell Shock’d has done pop ups at Michigan State University, Delmar Detroit, Rocket Mortgage, Andy’s Farm and even the 2022 NBA All-Star Weekend in Cleveland.
Along the way, Shell Shock’d considered innovative ways to make their food easy to grab and go – even traditionally delicious, but often messier dishes like elote (Mexican street corn). This concept, ideal for food truck stands, fairs and sporting events, is one reason that Andrews and Moon feel they set themselves up for success in venues like Comerica Park.
“We think it’s kind of corny,” said Moon, laughing at her unintended pun, “To walk around with a big piece of corn at crowded places. With our food, it’s smaller, cooler, and easy to eat. Just pick it up and eat it – and enjoy.”
Moon and Andrews’ goal through their food is to have no need for additional sauces or seasoning. All of Shell Shock’d’s sauces and seasonings are made in house, and their tortillas, meats and produce are purchased locally, with a goal to keep all money circulating through local, small businesses.
“We are heavily inspired by Latin flavors and cuisines; however, we cook for our city,” said Andrews. “We believe in taking greatness and not re-inventing the wheel, but just taking the wheel and putting our flavor on it.”
Both Andrews and Moon credit Detroit for investing in small businesses, as neither of them are new entrepreneurs. “Before we met, we were both products of the incubation, revitalizing small business, Lifeline, and TechTown graduates,” said Andrews, who has used his skills learned in his other ventures combined with Moon’s skillset to successfully partner on Shell Shock’d. “We went through those processes with our own separate businesses and then came together.”
The Shell Shock’d Tacos presence at Comerica Park is part of a dedicated effort to support Detroit-based, minority-owned businesses through various activations in The District Detroit.
“Shell Shock’d Tacos embodies the incredible hospitality, flavorful food and vibrant entrepreneurial spirit that make Detroit so amazing,” said Chris McGowan, President and CEO of Ilitch Sports + Entertainment. “We’re grateful to have the ability to connect local restaurants like Shell Shock’d with Tigers fans and offer a greater variety of menu items as part of the overall fan experience.”
In partnership with Delaware North, which operates concessions at Comerica Park, several other black-owned businesses are present throughout the season including local favorites Bert’s Marketplace, Breadless and YumVillage.