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Mike Singer, who has served as the Vice President of Corporate Partnerships Business Strategy and Activation for Ilitch Sports + Entertainment since January 2023, has been named the Senior Vice President of Corporate Partnerships.

Singer was promoted to his new role after Chris Coffman, IS+E’s former SVP of Corporate Partnerships, was recently promoted to Chief Commercial Officer. In his new role, Singer and his team will assess the needs of existing and new partners to determine the proper retention and growth strategies. Specifically, he will oversee the corporate partnerships activation teams for both the Detroit Tigers and the Detroit Red Wings.

Singer was hired as IS+E’s Director of Corporate Partnerships Business Strategy and Solutions in January 2020, before being promoted to Vice President of Corporate Partnerships Business Strategy in May 2022, and eventually Vice President of Corporate Partnerships Business Strategy and Activation. He and his team have created platforms to strengthen relationships with corporate partners and other stakeholders, resulting in more than 50 percent growth in each of the past four years.

“Mike is a tremendous relationship builder, and a data-driven leader that is well-deserving of this promotion,” said Ryan Gustafson, President and CEO of Ilitch Sports + Entertainment. “He and his team will expand the programming and visibility for our partners as we continue to elevate the fan experience both at Comerica Park and Little Caesars Arena.”

Prior to joining IS+E, Singer was the Senior Business Development Manager at Barton Malow Company from 2018-20, and also spent more than four years (2013-18) as the Senior Director of Corporate Partnerships for the Detroit Lions.

“I’m honored for this tremendous opportunity and am looking forward to continuing to cultivate and grow the relationships with our loyal partners,” Singer said. “It’s a great time to be affiliated with the Tigers and Red Wings, and we are committed to creating engaging and memorable experiences for our fans and stakeholders.”

Singer earned his bachelor’s degree in economics from the University of Michigan in 2003, and his master’s in sports administration from Northwestern University in 2011. He and his wife, Sarah, reside in Birmingham with their three kids, Hailey, Mia and Aaron.