313 Presents Announces Ally as Third Proud Partner of Pine Knob Music Theatre

Ally joins United Wholesale Mortgage and Trinity Health as proud partners

313 Presents announced today they have entered into a multi-year corporate partnership agreement with Ally Financial, expanding the Proud Partnership umbrella of Pine Knob Music Theatre. Per the agreement, Ally joins United Wholesale Mortgage and Trinity Health as the official Proud Partners of Pine Knob Music Theatre. Terms of the agreement were not disclosed.

“We are elated to welcome Ally and have them join United Wholesale Mortgage and Trinity Health as Proud Partners of Pine Knob Music Theatre,” said 313 Presents President Howard Handler. “Like UWM and Trinity Health, Ally shares our passion for amazing entertainment, alive moments and providing unparalleled customer service. 313 Presents and our family of Proud Partners are excited to help bring the Pine Knob brand back to life in a new and exciting way as we look to our 50th anniversary and beyond.”

“Our mission to Do It Right extends to our work in our communities and helping to restore the Pine Knob brand is very worthy of Ally’s support,” said Ally Chief Marketing and Public Relations Officer Andrea Brimmer. “We’ve been a part of this community for more than 100 years and are happy to help continue the tradition of some of the nation’s best concerts and activations at this local institution.”

Ally becomes the exclusive financial partner of Pine Knob Music Theatre. The digital financial services company will have exclusive naming rights to Pine Knob Music Theatre’s Ally East Entrance/Exit, Ally East Village, Ally East Parking Lot and Ally East Box Office.

As previously announced, United Wholesale Mortgage – the No. 1 wholesale mortgage lender in the country for seven consecutive years, and recognized as a best place to work in metro Detroit – is the exclusive mortgage partner of Pine Knob Music Theatre, and will have exclusive naming rights to Pine Knob Music Theatre’s UWM West Entrance/Exit, UWM West Parking Lot and UWM West Box Office.

Trinity Health is the official and exclusive health care partner of Pine Knob Music Theatre. The VIP area of Pine Knob Music Theatre will be branded as the Trinity Health VIP Entrance/Exit, Trinity Health VIP Parking Lot, Trinity Health VIP Box Office and Trinity Health Ivy Lounge.

313 Presents will incorporate its Proud Partners throughout its updated branding components.

Pine Knob Music Theatre is continually ranked among the top amphitheaters in the world and is a preferred venue for many of the nation’s top touring acts. Ranked #1 in the world in Pollstar’s 2019 Year-End Rankings, the venue plays host to world-class entertainment events, concerts, comedy, family shows and community functions.

Pine Knob Music Theatre’s 2022 summer concert season will mark its 50th anniversary, as the iconic venue opened its doors on June 25, 1972 with a matinee performance by David Cassidy. At the time of its opening, Pine Knob was the largest amphitheater in the U.S., becoming one of the most active and successful outdoor venues in the country. Through hosting acts ranging from rock, pop, country and contemporary, Pine Knob became a template for other outdoor venues to follow.

Follow Pine Knob Music Theatre Presented by Proud Partners United Wholesale Mortgage, Trinity Health and Ally on Twitter at @PineKnobMusic, Facebook at Pine Knob Music Theatre and Instagram at @PineKnobMusic.

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