Detroit Red Wings Partner with Detroit vs. Everybody in Local Designer Series

For the final collaboration in the 2023-24 Local Designer Series, the Detroit Red Wings are partnering with local apparel brand Detroit Vs. Everybody for a special ticket package and exclusive merchandise line.

Fans can purchase a special Detroit Vs. Everybody ticket package for the Red Wings game on Tuesday, April 9, or simply purchase a regular game ticket and visit the exclusive in-venue pop-up shop at Little Caesars Arena during the game.

Detroit Vs. Everybody is a Detroit-based clothing company, founded by Detroit native Tommey Walker in 2012.

When the Red Wings host the Washington Capitals on April 9, fans can purchase a special ticket package which includes a game ticket, a limited-edition Detroit Vs. Everybody/Red Wings T-shirt and early access to Little Caesars Arena for the exclusive Detroit Vs. Everybody pop-up.

Aside from the T-shirt in the ticket package, there are 10 other items in the exclusive line including hats, shirts and hoodies.

Following the 4:30 p.m. early access window for Detroit Vs. Everybody ticket package purchasers, all fans who enter the arena that night will have access to the pop-up once doors open to the public at 5:30 p.m. Puck drop is slated for 7 p.m.

The partnership between the Red Wings and Detroit Vs. Everybody is the third in the Local “Designer Series” taking place throughout the 2023-24 season.

“Embracing our roots in Hockeytown and the spirit of Detroit, we’re thrilled to partner with Detroit Vs. Everybody,” said Amanda Dennis, Vice President of Ticket Sales and Service for the Red Wings. “This partnership goes beyond the confines of our arenas; it’s a celebration of our city’s resilience and identity, and it’s a testament to our unwavering commitment to our fans and the vibrant culture of Detroit.”

Walker’s brand and message of “Vs. Everybody” has spread across the globe, but he said it means a lot to partner with a historic brand so representative of his hometown.

“We’re thrilled to unite two Detroit icons: the Red Wings, with almost a century of history, and Detroit Vs. Everybody, the city’s heartbeat,” Walker said. “This collaboration has been a long time coming, and we’re excited to amplify Detroit’s legacy together.”

Fans can purchase an exclusive Detroit Vs. Everybody ticket package for the April 9 Red Wings game here.

‍