Little Caesars© Answers Call From Enthusiastic Fans and Online Petition, Brings Back Pretzel Crust Pizza

Little Caesars, home of the Pizza Portal© pickup, is bringing back its much-loved Pretzel Crust Pizza to its U.S. restaurants following a two-year hiatus and unwavering requests by enthusiastic customers, including a Change.org petition calling for the pizza to be made available once again.

Customers can get their soft pretzel fix from the pizza starting Feb. 22, available nationwide for a limited time for only $6 (plus applicable tax) at participating locations.**

First introduced as a limited-time promotion in 2014, the Pretzel Crust Pizza is a large buttery-flavored soft pretzel crust pizza with creamy cheddar cheese sauce, mozzarella and Muenster cheeses and pepperoni.  And now, the salty, savory treat can be amped up with an optional cheese-stuffed crust or customized with the traditional Little Caesars pizza sauce made from vine-ripened tomatoes.

In a unique twist, Little Caesars has hidden codes in athlete social media content, a radio spot, and even in the middle of the desert. These codes allow customers to unlock pretzely prizes like Pretzel Crust pizza shoes, a Pretzel Crust area rug, and a Pretzel Crust-themed moped. Finders of these Pretzel Crust codes can enter them at unlockpretzelcrust.com to discover if they have won some of these exclusive prizes.

“Pretzel Crust fans, we hear you,” Jeff Klein, senior vice president of global marketing for Little Caesars, said. “This pizza is still our most popular product request on social media, and we’re excited to bring it back to the masses while treating customers to a few surprises along the way.”

Starting Feb. 22, customers can order a Pretzel Crust pizza with their choice of sauce with a stuffed or traditional crust and pre-pay via the Little Caesars app for pickup or delivery.** For pickup orders, customers can collect the order using the Pizza Portal® contactless pickup, and delivery orders are fulfilled with contactless delivery.  Beginning the week of March 1, the relaunched pizza will also be available for pickup in-store with no need to order ahead.

** Plus, tax where applicable. Available at participating locations. Prices may vary. Prices higher in AK, HI, and third-party online sites. Small order fee for delivery orders less than $10.

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