Little Caesars® Heats Up Development Efforts in Ontario with the Opening of New Express Restaurant in Mississauga

Leading Fuel and Convenience Retailer BG Fuels Launches First Little Caesars Franchise on November 8

Little Caesars, the third largest pizza chain in the world, is celebrating its 55^th year of franchising in Canada by accelerating its development efforts across target markets, including the Greater Toronto Area, and opening new locations with ambitious franchise groups. Today, the company announced it is debuting an express restaurant in Mississauga on November 8. Located at 2330 Battleford Road in the Waypoint Convenience store located in the Mobil fuel station, Little Caesars is making it easier than ever for anyone on the go to enjoy the company’s iconic menu offerings, including HOT-N-READY® pizza, Caesar Wings™ and Crazy Bread®.

Spearheading the operations of the new express location is BG Fuels, a leading fuel and convenience retailer in Canada that operates almost 250 locations nationwide under the Mobil, Esso, and Waypoint Convenience brands. This collaboration between the two brands marks BG Fuels’ first Little Caesars, with plans to explore additional express locations in the near future.

“The synergies between our companies have been clear from the beginning and one of the main reasons we knew this partnership was a natural fit,” said Thea Bourne, Partner Marketing Manager at BG Fuels. “Many people that come into the gas station are looking for a quick bite that’ll satisfy their cravings – or those of their families – while running errands. With Little Caesars commitment to providing big flavor in every bite and using only high-quality ingredients, our customers will be just as excited about our partnership with the brand as we are.”

As Little Caesars continues to grow its footprint across Canada, the company is keen on providing franchisees flexible options to choose from that best meets their community’s needs and preferences. Among those is Little Caesars express, which is designed to operate in as little as 450 square feet and requires no more than two employees at a time. Leveraging the gas station’s point of sale system and the brand’s efficient operating model, companies like BG Fuels are able to keep operating costs low and margins high in these types of buildouts.

“We know there’s high demand for our brand across a variety of markets and venues, including gas stations and convenience stores,” said Kevin Winters, Franchise Development Manager at Little Caesars. “With BG Fuels’ industry leadership and commitment to delivering an unmatched guest experience, we are confident this partnership is the start to many great things to come in the future.”